A quick chat with Eugene Borukhovich, Chairman and Founding Board Member at YourCoach Health
Update: 2020-04-26
Description
The digitally sick team are joined by Eugene Borukhovich, Chairman and Founding Board Member at YourCoach Health and previously Head of G4A and Digital Health at Bayer. Alex Butler and Faisal Ahmed speak to Eugene about how pharma can build partnerships with digital health entrepreneurs and why pharma should look beyond huge tech companies in their partnerships and collaborations. We talk about bringing a more entrepreneurial spirit to large corporations and the opportunities and also challenges that this brings. We also touch on the current Covid-19 situation and ask if things will just revert to normal when it is over, or if we are seeing changes in both philosophy and regulation that will not be reversed?
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