A.U.M.™ LIVE - Email & Text Marketing with Robert Sofia
Update: 2025-09-17
Description
What if you could stop guessing and start sending emails and texts that actually work? Join Kalli Fedusenko, Advisor Marketing and Robert J. Sofia of Snappy Kraken for a data-packed episode of A.U.M.™ focused on email and text marketing best practices for advisors.
With millions of campaigns under their belt, Snappy Kraken has the numbers—and Robert’s here to share them.
➡️ What makes someone open, click, and reply
➡️ Best times to send and how often to follow up
➡️ How to use texting without overstepping
➡️ Biggest mistakes that sabotage engagement
✨ Brought to you by the Financial Planning Association (FPA).
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