A/B Testing Your Way To $3 Million On Kickstarter w/ Brendan McCaskell
Description
In this episode, George interviews Brendan McCaskell, the studio head at Open Owl Studios, who has successfully launched multiple board games through crowdfunding campaigns. Brendan shares his journey from a modest $28,000 campaign to raising over $3 million combined for his games, including Stars of Akarios, Mythwind, and Stonesaga. Brendan explains that his passion for board games and the crowdfunding model led him to venture into the space. He emphasizes his entrepreneurial mindset and the direct connection with the community that crowdfunding offers. The conversation delves into the factors that contributed to Brendan's increasingly successful campaigns. Two significant aspects stand out: partnerships and market targeting.
This episode was brought to you by George from YG Crowdfunding.
United States
