ABD214: Real-time User Insights for Mobile and Web Applications with Amazon Pinpoint
Update: 2017-12-01
Description
With customers demanding relevant and real-time experiences across a range of devices, digital businesses are looking to gather user data at scale, understand this data, and respond to customer needs instantly. This requires tools that can record large volumes of user data in a structured fashion, and then instantly make this data available to generate insights. In this session, we demonstrate how you can use Amazon Pinpoint to capture user data in a structured yet flexible manner. Further, we demonstrate how this data can be set up for instant consumption using services like Amazon Kinesis Firehose and Amazon Redshift. We walk through example data based on real world scenarios, to illustrate how Amazon Pinpoint lets you easily organize millions of events, record them in real-time, and store them for further analysis.
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