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ADvantage VC: Investing in early-stage tech companies

ADvantage VC: Investing in early-stage tech companies

Update: 2024-09-27
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In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused technologies. 


ADvantage focuses on three areas of the sports tech ecosystem: fan engagement, the connected athlete and derivative sports, which spans fantasy, gaming and e-sports. As such, the its portfolio includes the likes of Greenfly, the short-form content distribution platform; Tappp, which enables commerce, betting and interactive polling to sit alongside live sports on a single screen; and Infinite Athlete. ADvantage tends to lead investment rounds for Series A and B companies, with cheque sizes ranging from $2-5 million and $4-8 million, respectively.


Timestamps:


  • 06:00 – The ADvantage thesis


  • 12:00 – The role of strategic LPs 


  • 18:00 – Evaluating sports tech startups


  • 24:00 – Fan engagement technology


  • 30:00 – Emerging sports leagues as investment opportunities


  • 36:00 – How ADvantage is looking at AI in sports

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ADvantage VC: Investing in early-stage tech companies

ADvantage VC: Investing in early-stage tech companies

Sports Loft