About Jeff

Jeff is a a leading voice and thought leader on customer centric product development. He helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond. In 2020 he published the critically aclaimed book, Forever Employable.

Starting off as a software designer then product manager and finally entrepreneur, Jeff now works as a keynote speaker, trainer, coach, and board advisor helping companies put the customer in the century of every decision.

Most recently Jeff co-authored Who Does What By How Much?, his 5th book and 3rd with co-author Josh Seiden. This new book is the how-to guide for implementing Objectives and Key Results (OKRs) in every organization.

Today We Talk About

• Jeff’s background


• Early Days of the Web


• UX


• Customer Centric Product Development


• Continuous Development


• Definition of Done


• Outcomes as a measure of success


• What are OKRs


• Measure what Matters


• Definition of Success


• How will we know when we get there


• No Features, no solutions, no tasks


• Metrics


• Everything should be about the customer


• Experimenting


• What do engaged customers do


• Awareness, Usage, Engagement and Satisfaction…boo


• OKRs must have actions and


• Take a Field Trip – Get out of the building.

Connect with Jeff

• LinkedIn


• Website


• Book

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