Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.

• Why are clients approaching generative AI with caution?
• How can small agencies use AI to punch above their weight and win new clients?
• Are fully autonomous research agents the future of market research? 

The group discusses the findings from an MRS Delphi Group report AI: Adoption & Integration - where are we now?

Download the report for free here mrs.org.uk/adoption

Host: Christian Walsh, Content & Digital Director, MRS

Panel:
Adelynne Chao, Founder, Untold Insights
Gemma Proctor, Associate Partner, PA Consulting
Patrick Alacantara, Strategic Customer Insight Lead, AXA