AI Boosts Holiday Shopping, But Use It Wisely
Update: 2025-12-16
Description
AI-driven holiday shopping surges, with Salesforce predicting twenty-one percent of global orders will be AI-assisted, totaling $263 billion. Shoppers leverage AI for gift finding, price comparisons, and purchases. However, experts warn of impulse buying risks. Adobe Analytics data shows a 1200% increase in AI-driven traffic, with consumers from these sources 16% more likely to buy. Major retailers like Walmart and Target integrate AI for seamless shopping experiences. As AI becomes more prevalent, consumers are advised to use it responsibly for comparison shopping and deals, not final spending decisions.
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