Welcome to episode 153. I’m joined by Richard Coope from Brightful, who helps large, complex organisations fix the brand, digital and cultural bottlenecks that block content and slow down campaigns, using AI-enabled workflows and marketing automation.

Richard is an accomplished Change Lead with experience in leading global organisational and IT transformations. He has 27 years of experience helping complex organisations solve their brand, digital and cultural problems, including leading global digital and Content Supply Chain transformations of Shell, GSK, PMI. He specialises in supporting global Martech platform adoption and making workflows and SOPs more efficient through AI and automation. 

In this episode, we cover:
- Why enterprise content operations are so messy, and how that impacts agencies
- Where content typically gets stuck across approvals, rights, DAMs and governance
- How AI can either amplify chaos or create real operational flow
- The changing role of senior client stakeholders in AI-enabled marketing
- Practical ways agencies can partner with specialists like Brightful to protect and grow key accounts

If you’d like to connect with Richard Coope or learn more about Brightful, visit: http://wearebrightful.com/
or find him on LinkedIn: https://www.linkedin.com/in/richardcoope/

Content Advisory Board: https://wearebrightful.com/about/content-advisory-board/
Content Healthcheck: https://brightful-content-flow.scoreapp.com/

If you want to assess how ready you are to use AI to retain and grow your existing clients, you can take the short AI readiness quiz on my website here:
https://www.accountmanagementskills.com/ai-readiness-quiz

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