Send us a text

How quickly are you responding to potential customers? In today's instant-gratification marketplace, that question might determine whether your contracting business thrives or struggles. When a homeowner discovers a pest problem at midnight or needs an emergency HVAC repair, they're not waiting until your business hours—they want answers now.

Nick, a serial entrepreneur who has built three organizations to nine-figure revenues, drops a bombshell early in our conversation: "If you do not answer a lead within three seconds, the likelihood of converting that into a deal drops by 8x." This isn't just theory—it's backed by hard data showing that first responders consistently win more business.

The good news? Artificial intelligence offers contractors practical, affordable solutions to this challenge. Rather than replacing your team, AI tools can serve as a powerful buffer—answering after-hours calls, managing overflow during busy periods, and ensuring no inquiry goes unanswered. The technology has advanced dramatically, creating natural conversations that gather essential customer information and integrate seamlessly with your existing systems.

For contractors hesitant about implementing AI, Nick offers pragmatic advice: start by enhancing what you're already doing. Look at areas where leads commonly fall through the cracks—missed calls, delayed responses to web inquiries, limited communication channels—and apply AI solutions to strengthen these weak points. The goal isn't to completely overhaul your business but to optimize current operations with technology that works 24/7.

Perhaps most importantly, we discuss the changing expectations of today's consumers. When your website only offers a phone number, you're limiting accessibility to potential customers who might prefer texting, messaging, or online scheduling. By meeting customers where they are, with their preferred communication methods, you significantly expand your capacity to capture new business.

Ready to stop losing leads and start growing your contracting business? This episode provides the practical insights and actionable strategies you need to implement AI effectively, respond faster to inquiries, and ultimately convert more leads into paying customers.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!