Nikesh Gosalia and Duncan MacRae continue their conversation on the current issues in the publishing industry, starting with the use of AI technology to manage the recent boom in journal submissions. They discuss the increasing importance of research promotion in recent years and the need for journals to establish a brand, particularly on social media. Duncan shares his thought on the eventual tipping point that will make research promotion a necessity for journals. Duncan also discusses the goals of Wolters Kluwer Health to not only publish academic research, but also to directly improve patient care. They then touch on the quirky community feel of the publishing industry, where personal connections and technology are enough to foster networking in this small industry.

Duncan MacRae is the Director of Editorial Strategy and Publishing Policy at Wolters Kluwer Health.  He is involved in implementing editorial policies for open access publications in Wolters Kluwer and Medknow. With almost 25 years of experience in academic publishing for societies, he has worked as a Managing Editor for the publications Neurosurgery and Brain Pathology. Duncan can be reached on Twitter. 

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