DiscoverCommercial Real Estate SecretsAI Won’t Save Your Brokerage — This Will
AI Won’t Save Your Brokerage — This Will

AI Won’t Save Your Brokerage — This Will

Update: 2025-12-31
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In today’s episode, I sit down with Matt Smith of RealNex to talk about where commercial real estate technology is actually adding value—and where it’s just noise. We get into how brokers should think about AI in 2026, why systems and data ownership matter more than ever, and how top producers use technology to ask better questions, not replace human judgment. Matt also shares what separates useful proptech from hype, why your website is your digital storefront, and how brokers can build real leverage and freedom with the right processes. Hope you enjoy!


Connect with Matt: Linkedin | RealNex

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AI Won’t Save Your Brokerage — This Will

AI Won’t Save Your Brokerage — This Will

Aviva Sonenreich