This episode explores how AI is reshaping marketing—from AI-driven search engines and content optimization to Meta’s push for fully automated platforms—and what it means for the future of creative work.

About the Episode:

In this episode, my guest and I take a forward-looking view on how artificial intelligence is transforming the world of marketing and content creation. We explore the rise of AI search engines like ChatGPT that are already driving more traffic than Google for some companies, and what this shift means for businesses that depend on visibility and reach. The discussion also examines Meta’s vision of an AI-powered advertising platform—and whether independent creative agencies will be squeezed out by platforms that claim to “do it all.”

At the same time, we reflect on why AI should be seen not as a replacement for marketers, but as a tool to free them from repetitive, operational tasks so they can focus on strategy, storytelling, and creativity. We also look ahead to how social media may evolve as AI companions become more integrated into daily life, blurring the line between digital assistants and digital colleagues.

The big takeaway? Businesses that fail to adapt to AI-driven tools and ecosystems risk becoming irrelevant within a few short years. But for those who embrace the shift, the future holds the potential for a new golden age of creativity—where human ideas and AI systems work together to build campaigns that resonate on a deeper, more human level.

About the Guest:

Zack Holland is a Brooklyn-based startup founder, author, and go-to-market strategist rethinking the future of marketing. As the CEO and founder of Averi—the first AI-powered marketing manager—Zack is building tools that blend smart strategy, scalable content creation, and expert collaboration into one intuitive platform. A marketer turned AI entrepreneur, he’s passionate about how technology can elevate creativity, empower teams, and redefine how businesses grow.

Website: https://www.averi.ai/

Linkedin: https://www.linkedin.com/in/zackholland/

Timestamps:

00:01:12 - Episode Commences

00:02:42 - AI Revolutionizes Marketing and Social Media

00:18:05 - Meta's AI System and Agency Impact

00:22:18 - AI Empowers Creative Marketing Campaigns

00:42:39 - Episode Concludes

Additional Notes:

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