On this episode of The AI-Powered Marketing Show, host Keith Bell sits down with Nimit Patel, Principal Data Scientist II at McKinsey & Company, to explore the real-world applications of AI and machine learning across multiple industries. With over a decade of experience leading data science teams, Nimit brings powerful insights into how AI is already optimizing decision-making and what the road ahead looks like.

From reducing emissions in power plants to accelerating polymer R&D with GenAI, and from customizing pharmaceutical marketing to detecting fraud in finance, Nimit's work demonstrates how AI can transform even the most complex operations. He also shares a behind-the-scenes look at training plant-specific AI models, the human side of adoption, and how trust and transparency shape successful AI implementation.

Together, Keith and Nimit dive into the current state of AI, why AGI (Artificial General Intelligence) isn’t as close as we think, and the critical role explainable AI plays in gaining buy-in from seasoned professionals. Whether you're a marketer, engineer, or just someone curious about how AI is shaping the world—this is the episode you don’t want to miss.

🎯 Learn how McKinsey builds proprietary AI tools

🚀 Explore how AI speeds up research, optimizes energy, and personalized healthcare

🧠 Discover why motivation—not just tech—drives innovation

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