How to Automate Smarter: AI Strategies That Scale Profits Without Growing Headcount
Update: 2025-03-31
Description
In this eye-opening episode of The AI-Powered Marketing Show, host Keith Bell sits down with Benjamin Brassington, a behavioral intelligence expert and automation visionary, to unpack how smart automation can massively scale your business—without adding a single employee. From his roots in criminal profiling to leading AI-driven ventures, Ben shares real-world tactics that revolutionize marketing, streamline operations, and eliminate inefficiencies.
Ben explains how most businesses misunderstand their audience, fail to profile effectively, and unknowingly burn cash by hiring instead of automating. He reveals how he helps brands automate tasks like invoice processing, SEO content generation, and tax credit fulfillment—all at scale, using tools like Make.com. You’ll also hear how he leverages behavioral profiling to fine-tune ad campaigns and improve conversions by speaking the customer’s “language,” literally.
We dive deep into the real battle: not against tech limitations, but employee resistance to change. Ben outlines how to overcome internal sabotage, train AI “teams,” and use predictive analytics to crush your KPIs. Whether you're a founder, marketer, or curious about tech, this episode shows you what’s possible when humans stop resisting and start collaborating with AI.
💥 Start your free trial with Make.com now: https://www.make.com/en/register?pc=funnellosophy
📰 Subscribe to the newsletter: https://ai-powered-marketer.beehiiv.com/
🌐 Visit the podcast site: https://aipoweredmarketingshow.supapass.xyz/
Ben explains how most businesses misunderstand their audience, fail to profile effectively, and unknowingly burn cash by hiring instead of automating. He reveals how he helps brands automate tasks like invoice processing, SEO content generation, and tax credit fulfillment—all at scale, using tools like Make.com. You’ll also hear how he leverages behavioral profiling to fine-tune ad campaigns and improve conversions by speaking the customer’s “language,” literally.
We dive deep into the real battle: not against tech limitations, but employee resistance to change. Ben outlines how to overcome internal sabotage, train AI “teams,” and use predictive analytics to crush your KPIs. Whether you're a founder, marketer, or curious about tech, this episode shows you what’s possible when humans stop resisting and start collaborating with AI.
💥 Start your free trial with Make.com now: https://www.make.com/en/register?pc=funnellosophy
📰 Subscribe to the newsletter: https://ai-powered-marketer.beehiiv.com/
🌐 Visit the podcast site: https://aipoweredmarketingshow.supapass.xyz/
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