This is Season 13, Episode 8 of the ChatGPT Masterclass: AI Skills for Business Success.

In the last episode, we explored how to track departmental execution of strategic goals using AI. We discussed how to define execution metrics, automate data collection, and generate AI-powered execution reports.

Today, we’re moving into an area that is often disconnected from strategy but is critical for ensuring alignment—AI for performance reviews and strategy-driven employee feedback.

Traditional performance reviews are often generic, time-consuming, and disconnected from actual strategic priorities. AI can help make them more data-driven, personalized, and aligned with company goals.

By the end of this episode, you’ll know how to use AI to track employee performance, generate strategy-focused feedback, and create continuous, real-time performance coaching without unnecessary meetings.

Step 1: Define Performance Metrics That Align with Strategy

Most performance reviews focus on individual productivity metrics but fail to connect employees’ work to business strategy.

For AI to assist in performance reviews, you need to define what success looks like in a way that is measurable and relevant to company goals.

For example, if the strategic goal is expanding into a new market, employee performance should be measured based on how their actions contribute to this goal.

AI can help generate strategy-aligned performance metrics:

"Create a list of performance evaluation criteria that align with our company’s strategic goal of expanding into a new market. Ensure that each metric is measurable and actionable."

For a sales team, AI might suggest:

• Number of outreach attempts to new market customers


• Conversion rates from new market leads


• Customer engagement and follow-up efficiency

For a marketing team, AI could generate:

• Number of campaigns specifically targeted at the new market


• Engagement levels from new audience segments


• Brand awareness increase in the new market

By aligning performance evaluations with strategy, employees clearly understand how their success is tied to company success.

Step 2: Automate AI-Generated Performance Reports

Instead of relying on manual performance tracking, AI can continuously assess employee actions and provide real-time feedback based on strategic execution.

Ask AI to generate ongoing performance summaries:

"Generate a monthly performance report for each department based on strategy-aligned execution metrics. Highlight strong contributors, areas needing improvement, and key action points for the next quarter."

This eliminates the need for last-minute performance reviews by making feedback continuous and actionable.

For individual employees, AI can generate personalized performance insights:

"Analyze work completed over the last month and generate an employee-specific performance review. Highlight contributions to company strategy, areas for improvement, and next steps for growth."

By automating these reports, companies ensure that employees receive timely, relevant, and actionable feedback throughout the year.

Step 3: Use AI for Personalized, Strategy-Driven Employee Feedback

Performance reviews should not just be about metrics—they should guide employees on how to improve. AI can personalize feedback based on data and offer actionable recommendations.

For example, AI can generate coaching-style feedback:

"Based on performance data, here is a structured employee feedback summary: Highlight strengths, identify specific areas for improvement, and suggest practical steps the employee can take to better align with company strategy."

If an employee is underperforming, AI can generate a personalized improvement plan:

"Create a development plan for an employee who is struggling to meet strategic goals. Include specific actions they should take, learning resources, and milestones to track progress."