Dive into the intriguing world of artificial intelligence as we explore its evolution with Alex Mcfadyen, EVP of Technoloy at BENlabs, from early poker-playing bots to the cutting-edge generative magic happening today. Discover how AI is reshaping influencer marketing and audience identification. Explore the challenge of finding the perfect creators for your brand among the vast sea of content creators. Learn how AI leverages unstructured data to uncover hidden opportunities and connect brands with their ideal audience. Delve into the complexities of psychographic and behavioral data in audience modeling and how it's changing the game in marketing. Join the conversation on how AI is transforming marketing strategies and ensuring accuracy in audience targeting, making every marketing campaign count. Don't miss this thought-provoking episode of "AI Unveiled.

To learn more about BENlabs, please visit BENlabs.com

Want more info on our guest? You can connect with Alex via LinkedIn - https://www.linkedin.com/in/alexmcfadyen/