AI in Creativity: Intent, Experimentation, and Difference
Update: 2025-11-05
Description
At the Upscale Conference, creative leaders emphasized the importance of intention in AI-generated creativity. Joaquín Cuenca introduced Freepik's AI Spaces, a platform for generating ideas and designing. Marten Kuipers highlighted AI's potential for fostering experimentation, while Max Ottignon warned against creative complacency and urged creatives to prioritize ideas and quality over speed and quantity.
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