In this episode of The Journey, Morgan sits down with King Willonius — comedian, screenwriter, and creator of the viral “BBL Drizzy” track — to unpack how AI is transforming creativity, music, and culture. King shares his unconventional path into AI during the writer’s strike, how one playful idea turned into the first-ever AI sample in music history, and why he sees AI as a creative superpower for artists who’ve already put in their 10,000 hours.

Together, they explore:

- The story behind BBL Drizzy and how it went from a joke to a Drake sample.

- Why AI didn’t replace King’s creativity — it amplified decades of work.

- The debate: should AI-generated songs be valued the same as human-made music?

- The rise of AI-created artists and what that means for representation, ownership, and opportunity.

- How AI can democratize creativity, especially for Black creators who’ve been historically boxed out of traditional industries. 

This is a wide-ranging, funny, and thought-provoking conversation about art, culture, and what it means to create in the age of AI.

Order Morgan’s Book, Rewrite Your Rules: https://www.amazon.com/Rewrite-Your-Rules-Achieve-Freedom/dp/0593725050

Join the Newsletter for Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast

Follow Morgan on TikTok: https://www.tiktok.com/@morgandebaun

Follow The Journey on Instagram: https://instagram.com/thejourneybymdb