AI in the marketing function: A conversation with Chris Koehler, CMO at Twilio
Update: 2025-05-27
Description
In the first of our interview series exploring AI and its impacts on leaders across functions, Heidrick & Struggles’ Lindsay Leach and Hugh Marshall were joined by Chris Koehler, the chief marketing officer at Twilio, a customer engagement platform that drives real-time personalized experiences for leading brands. Chris discusses the ways in which his marketing function is using AI and where they are finding it adding particular value, as well as how he uses AI tools in his day-to-day work. The three also discuss what skills and mindsets marketing leaders will need to thrive in this AI-driven world, as well as how they will continue to find talent to make the most of AI.
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