AI is going to bankrupt you, unless you fix this
Description
Marketing costs are exploding - and most founders don’t realise why.
In this episode, I break down the uncomfortable truth behind rising ad costs, the death of faceless corporate marketing, and why personal brands are becoming the only defensible edge going into 2026.
You’ll learn:
• Why my own ad spend 3.5x’d, and why others are seeing 10x
• How AI is flooding the internet with synthetic content
• Why “more volume” is no longer a winning strategy
• The shift from production to provenance in modern marketing
• Why founder-led brands, human story, and high-friction channels are about to dominate
• The single mistake that will make your marketing costs skyrocket next year
• And the playbook every business needs to build a brand people can actually trust
If you rely on ads, content, or online visibility to grow your business, this is non-negotiable listening.
The landscape is changing fast... here’s how to stay ahead of it.
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