AI turned Google Cloud from also-ran into Alphabet’s growth driver
Update: 2025-10-31
Description
Google Cloud, once a money-losing division, has transformed into Alphabet's second-largest revenue generator, thanks to strategic investments in AI, datacenters, and custom chips. Under CEO Thomas Kurian, Google Cloud has shifted from a side-project culture to a financially disciplined approach, winning big enterprise clients and boosting its market share. The company's custom TPU chips have given it a competitive edge in the AI market, with partnerships like Anthropic using up to one million TPUs. As Alphabet increases capital spending, Google Cloud is now a key player in the company's future plans, aiming to catch up with leaders like Amazon and Microsoft in the generative AI space.
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