AI vs Humans in Real Estate What I Learned After 30+Years in Multifamily
Update: 2025-11-12
Description
Today, we’re talking about AI on the Heartland Multifamily Show. Along with my guest, Isaiah, I talk about the pros and cons of AI. I am in favor of AI. It’s made my life easier, and I expect it will continue to do so in the future. I look forward to the day when computers can clean my house and do my dishes. But at the same time, there’s one thing that AI can never give you, and that's authenticity. As an owner-operator, even if an AI chatbot can report a problem and set an appointment with a plumber on their website, AI won’t be able to give the tenant the empathy it requires to make her feel like her business matters. I don’t think AI will ever be able to do that, and hopefully, it won’t.
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