AIDAN GRANT (DIFFERENT SAUCE / FNP) // The Helping Musicians Podcast // Episode 117
Description
Founder of Different Sauce - a company who basically specialise in helping musicians get their music in front of people. Not just PR. Influencers. Creators. And also the old-skool blogs etc. Working with artists like Milky Chance, Caribou, Gabrielle Aplin, LP Giobbi and more.
He's also a v talented musician himself (FNP) - an artist so talented - he actually had a massive Tik Tok moment himself. He just didn't find out til a year later. Oops.
AIDAN'S IG - https://www.instagram.com/fnp_aidan/
DIFFERENT SAUCE - https://www.differentsauce.co.uk/
OUR IG - www.instagram.com/helpingmusicianspod
Episode Features:
- The top three things a musician can do to get your music in front of people in 2025.
- Are platforms like SubmitHub worth it in 2025.
- Why you should be taking inspo from artists that aren't mega-famous.
- You've got £500 - what do you do as a musician to get your music in front of as many people as poss.
- What blogs / similar are still relevant in 2025?
- If you're going to put the money into influencers - what do you need to be putting out yourself?
- Are there any non-cringe 'music influencers'?
- Influencer vs tastemaker?
- Why it might be worth 'paying for a blue tick' on Instagram?
- How Aidan's own tune ended up being used by Sony, Bolt, UGG and more.
- Make sure you have an artist account on Tik Tok.
New episodes every Monday x
United States
