Many industries have benefited from the rapidly growing movement to digitalize over the past half dozen years or so.
Wherever you look, there is an ever increasing level of IT and operational technology at work behind the scenes, putting mountains of data to use.
So, it may seem odd to realize that the healthcare industry, which has perhaps more potential data than any other industry, has not yet fully grasped how to gather it and how to put it to its best use. That has resulted in fragmented healthcare where the patient has no clear idea of their road to health and the system has no clear idea of the patient.
In this episode, we examine how Health Cloud from Salesforce is bringing badly needed change to healthcare by gathering, analyzing, and leveraging health data from Electronic Health Records and many other sources in order that medical practitioners can create a complete picture of a patient and develop the optimal treatment and care plan.

Guest Bio
Dr. Jose Quesada – Dr. Quesada is a trained physician who has focused his career on healthcare administration in many areas, from Chief Medical Officer for Bupa Global and Cigna, to the Director of Finance and Operations at the University of Miami Health Care System. He is currently the Vice President of Global Healthcare at Salesforce.

Key Ideas
02:02 – The healthcare industry has yet to adopt CRM technology but COVID has shown the need for digitalization
04:42 – Patients aren’t really patients; they’re CONSUMERS of healthcare and must be treated like consumers since they are the ones paying for the care
06:41 – Patient data is siloed with little to no interoperability which leads to redundancies in care or, worse, gaps in treatment plans.
11:39 – Would patient data be exposed to hacking in a platform like Health Cloud? No, says Dr. Quesada
16:34 – How Health Cloud helps the elderly and those with chronic care issues to remain in their own homes longer