I conducted a case study on the legacy that is Barnes & Noble and shared my insights on what I believe the company can do to come back on top. Enjoy!

The Guardian: https://www.theguardian.com/books/2023/apr/15/barnes-and-noble-bookstores-james-daunt

B&N Fiscal Year Report 2023: https://investor.bned.com/investor-relations/news-and-events/news/press-release-details/2023/Barnes--Noble-Education-Reports-Fourth-Quarter-and-Fiscal-Year-2023-Financial-Results/default.aspx#:~:text=Fiscal%20year%202023%20Retail%20sales,%25%2C%20for%20the%20fiscal%20year.

Insights:

• Between 2005 and 2021, print publishing industries saw a decline of over $68 billion in revenue. (Statista2)


• The best-selling book of 2022, It Ends with Us by Colleen Hoover, sold over 2.7 million copies. (NPD Bookscan/Publisher’s Weekly2)

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