We are joined by Niels Faber, Assistant Professor of Circular Entrepreneurship at the University of Groningen, for a conversation about his new Open Access book (with Jan Jonker), "Organizing for Sustainability: A Guide to Developing New Business Models". We also discuss their new MOOC on the same topic, which his available for free on the edX platform. We discuss the challenge of organizing for sustainability, three stages in business model innovation for sustainability - definition, design and results, and the many ways in which business model innovation happens within and across organizational boundaries. We talk about the role of the dream for innovation, the challenge of identifying and measuring results across more than one performance dimension, and the benefits of publishing and sharing books and other materials open access.

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