At this point, you should have a bunch of notes and answers to questions about your client. We're going to take advantage of AI to help us get them into a more usable state today. Some of you may have already been doing this unprompted - others may not have used a LLM tool like ChatGPT yet. If you're already using something like Claude or Gemini regularly, go ahead and use that. If you've never played around with one before, set up a ChatGPT account to work along with today's session.

We're using the chatbot as a marketing assistant to help revise and refine what you've created so far about your ideal client, as well as letting it give you some guidance and ideas based on the notes you've created so far.

I'm pushing some of you well outside your comfort zone with this one, so let me or Ned know if you have any questions or need any help as you work on this today and tomorrow.