Accor Expands in Thailand with Boutique Corporation Deal as Travelers Show Strong Demand for AI Assistants
Description
In this episode, we cover Boutique Corporation securing its place as one of only three third-party operators for Accor in Thailand, strengthening its role in hotel management with a growing portfolio across major cities. At the same time, a global Amadeus study shows 64% of travelers would pay for AI assistants to deliver in-trip information, signaling rising expectations for hyper-personalized and reliable travel technology.
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