Adam Kingl - How can organisations define their purpose?
Description
Access the podcast transcript here.
What is a ‘purpose’? Why is it so important for Generation Y in particular? And how do we create a purpose statement?
To answer these questions, Nathalie and Ross G are joined by author, speaker and educator Adam Kingl. Adam teaches at business schools around the world, regularly appears in the press, and is the author of Next Generation Leadership.
We discuss:
- Why purpose is important
- How to craft a purpose statement
- Examples of companies with good and bad purpose statements.
Additional Information
You can find out more about Adam at: https://adamkingl.com/
To read Coca Cola’s purpose statement, see: https://investors.coca-colacompany.com/about/our-purpose
Adam also recommended the book Firms of Endearment: https://www.firmsofendearment.com/
In ‘One Thing I Learned This Week’, Ross G discussed Alex Trembath’s article on the need to design climate-friendly transportation for everyone, not just the elite: https://www.persuasion.community/p/cars-are-here-to-stay-7d0?s=r
United States
