In this episode, Phil Friedrich interviews Adam Kroener, founder of Carbliss, discussing the brand's rapid growth, strategic hiring, and the importance of effective delegation. Adam shares insights on building a strong team, communicating company values, and the significance of strategic partnerships. The conversation also delves into flavor development, balancing customer feedback with market data, and the brand's unique marketing strategies. Adam emphasizes the importance of authenticity in product development and the exciting future of Carbliss as they continue to expand their offerings and market presence.

Carbliss was the number one spirits brand in growth globally in 2024.

Effective hiring and delegation are crucial for business growth.

Building a strong team requires trust and allowing employees to fail.

Company values should be felt through communication, not just posted on walls.

Strategic partnerships are essential for scaling a business.

Flavor development is guided by market trends and consumer feedback.

Marketing efforts focus on where the product is sold, not just advertising.

Cost-benefit analyses for marketing can be misleading and unquantifiable.

The brand aims to create authentic flavors that resonate with consumers.

Carbliss is competing with major brands like Tito's and achieving significant market presence.

To View This Episode- https://youtu.be/rQglaNROyaQ

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