[**Adam Long**](https://adamlong.xyz/), Creative Director at [_Industry_](https://www.industry.global/)_,_ (worked on Nike, Jordan, Facebook/Meta, Sony PlayStation, Yeti, The World Cup...).

Check out [Adam’s sweet creative direction and filmmaking work on his portfolio site](https://adamlong.xyz/). It’s a great blend of clients and approaches.

I’m your host, [Neil Binkley, Photographer's Consultant and Graphic Designer](https://www.neilbinkley.com).

A sampling of the different brands that he’s done work for, which can be seen on [Adam’s portfolio site](https://adamlong.xyz/):

* Nike

* Jordan

* Facebook (now Meta)

* Sony PlayStation

* Yeti

* The World Cup

* Travel Portland

We discuss a bunch of talented photographers (click links to see their work):

* [Peter Beard](https://peterbeard.com/)

* Kevin Fletcher’s photo book, [_Avenue of Roses_ (Lensculture article)](https://www.lensculture.com/articles/kevin-fletcher-avenue-of-roses)

* [Jeremy Cowart](https://cowart.io/):

* [Simone Lueck has a project about older ladies in Adidas](https://www.tppp.photo/photographers/simone-lueck)

* [Brian Hodges (soccer balls made of trash)](https://www.tppp.photo/photographers/brian-hodges)

* [Robert Atkinson (birds and AI generative art)](https://www.tppp.photo/photographers/robert-david-atkinson):

* [Daniele Gasparini](https://www.tppp.photo/photographers/daniele-gasparini)

Adam’s wonderful illustrations, that he posts to [Instagram](https://www.instagram.com/adamlong/):

* [Steadman-esque Illustration](https://www.instagram.com/p/Cbokga3rxrR/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==) 

* [Illustration that reminded me of a surreal Hitchcock](https://www.instagram.com/p/CSYaaPxLiCC/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==)

Not to mention, [Adam’s award-winning, short films](https://adamlong.xyz/films).

\_\[FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes  before the end. You can see all of the shownotes on apps like Spotify or Overcast. OR, on our website:\_ [_**www.neilbinkley.com/photopod**_](https://www.neilbinkley.com/photopod)\]

In our discussion today, Adam and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):

\[00:00:00 \] Adam Long: Bio

\[00:04:18 \] Is Portland Still Weird?

\[00:06:37 \] Faking it before you're making it

\[00:07:19 \] Shooting 16mm vs Video vs DSLR Motion 


\[00:08:58 \] Larger vs. Smaller Agencies

\[00:10:08 \] Filmmaker to Art Director to Creative Director

\[00:11:18 \] Mentored by former Wieden + Kennedy creatives

\[00:12:19 \] Advertising that's fake

\[00:14:39 \] Making travel ads for a "controversial" city

\[00:17:12 \] How Adam works with photography and photographers

\[00:23:47 \] He values a photographer's personal work

\[00:26:18 \] The value of personal work, for any creative field

\[00:30:03 \] Are printed things still valuable?

\[00:32:11 \] Finding photographers on Instagram

\[00:35:10 \] Is Photography being used more, less, or about the same as 5 years ago?

\[00:36:30 \] Photographers who direct or DP as well?

\[00:37:37 \] His Portfolio

\[00:38:57 \] This interview is a little different than talking with Art producers

\[00:42:36 \] Anything that he wishes photographers would do more of?

\[00:43:50 \] Does he look at photographers' portfolios anymore?

\[00:46:30 \] The variety of work he's done

\[00:49:29 \] How often does his work end up on social?

\[00:50:05 \] The power of video

\[00:52:20 \] Memorable things on social media

\[00:54:42 \] Does he like being contacted by photographers?

\[00:55:18 \] How often is he in an office these days?

\[00:56:49 \] Projects that stood out to him on The Personal Photography Project

\[01:04:41 \] AI in photography

\[01:08:19 \] Creatives are artists, too

\[01:10:05 \] What he'd do, if not a Creative Director

\[01:10:48 \] He's also a talented illustrator and filmmaker

See all Photopod episodes by subscribing on your podcast player of choice ([Apple](https://geo.itunes.apple.com/us/podcast/feed/id1439624114), [Google](https://www.google.com/podcasts?feed=aHR0cHM6Ly9yc3Muc2ltcGxlY2FzdC5jb20vcG9kY2FzdHMvODI1Mi9yc3M=), [Spotify](https://open.spotify.com/show/5SWQeeJoC9FUiy1GfiTRIh), what I use (iPhone recommended only): [Overcast](https://overcast.fm/itunes1439624114/photopod), etc.), or at [www.neilbinkley.com/photopod](https://www.neilbinkley.com/photopod).

Also feel free to [drop me a line](mailto:neil@neilbinkley.com) with questions and ideas for future interviews!