Adam Schafer - Beyond the Fake: Mind Pump on Trust, Truth, and Industry Snake Oil
Description
In this episode, Eric Malzone sits down with Adam Schafer to explore the evolution of Mind Pump, one of the most successful brands in fitness podcasting. Adam opens up about how authenticity, transparency, and strategic business decisions turned a passion project into a thriving enterprise. The conversation dives into the realities of building a sustainable business in the fitness and wellness space — from navigating multiple revenue streams to maintaining integrity and trust in a market increasingly influenced by AI and misinformation.
💡 Key takeaways include the importance of authentic storytelling, slow and steady business growth, and staying grounded in core values even as responsibilities expand. Eric and Adam also discuss the power of email marketing, community-driven engagement, and how genuine connection — not trends — is what truly fuels long-term success in the fitness, entrepreneurship, and personal development world.
LINKS:
United States
