Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)
Description
In this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets.
They explore insights from a recent panel at SXSW, the impact of social media platform changes, and the future of influencer marketing in a rapidly evolving landscape.
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Show Notes:
(01:05 ) - Introduction to Pierre and Traackr
(02:57 ) - Transparency and Fairness in Creator Payments
(09:08 ) - Navigating Global Influencer Marketing
(10:49 ) - Adapting to Social Media Changes
(17:33 ) - Building Trust in Influencer Marketing
(19:49 ) - Future Predictions for Influencer Marketing
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United States
