DiscoverJobs-to-be-Done RadioAdding Jobs-to-be-Done to a Persona-Based Product Development Process
Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Update: 2017-04-06
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In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project …

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Adding Jobs-to-be-Done to a Persona-Based Product Development Process

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Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Radio – Jobs-to-be-Done