Adding Jobs-to-be-Done to a Persona-Based Product Development Process
Update: 2017-04-06
Description
In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project …
Read More
Read More
Comments
In Channel