Adidas hits record revenue, but North America lags amid U.S. tariffs By Investing.com
Update: 2025-10-29
Description
Adidas reports record quarterly revenue of €6.63 billion, up 12% year-over-year, but shares drop due to warnings about a tougher U.S. market and growing tariff concerns. Despite strong global growth, North American sales slow down, with only 1% growth, and the strong euro shaving off €300 million. The company attributes this to retailer caution due to tariff uncertainty and expects higher prices to impact consumers soon. Adidas maintains optimistic full-year targets and analysts praise its balanced growth strategy. The focus now shifts to fourth quarter projections and future growth prospects, including major sporting events.
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