Adobe Ramps Up Generative AI Offerings For Creators
Update: 2025-10-28
Description
Adobe unveils new AI-powered tools at its annual conference, including advanced generative AI assistants in popular apps like Photoshop and Firefly. These tools allow users to create content by describing what they want or asking for creative advice. Adobe also gives users access to partner AI models and experiments with conversational AI tools in third-party apps. The company is moving into audio and video, introducing AI-powered video tools like Generate Soundtrack and Generate Speech. Adobe aims to make advanced tech more accessible and intuitive, potentially changing how professionals and hobbyists approach design, marketing, and storytelling. Despite the excitement, Adobe's stock price has not reflected the innovation, closing slightly up after the AI announcement but overall down nineteen percent this year.
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