Adopting a marketing mindset in L&D
Update: 2025-04-29
Description
What can L&D teams learn from marketing? As it turns out - quite a lot.
In this episode, we’re joined by Bianca Baumann and Mike Taylor, two learning experts passionate about applying marketing principles to learning design. From learner personas to engagement strategies, they explain how a marketing mindset can help L&D teams better connect with audiences, drive meaningful impact, and prove value to stakeholders.
Ep. 66
Brought to you by Elucidat.
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