Adrienne Adhami - Demystifying the Modern Wellness Customer Personas - PerformX Podcast
Description
Adrienne Adhami, a trailblazer in fitness and wellbeing innovation, will be LIVE at PerformX 2025 in February diving into her insights on the ‘5 Modern Fitness Personas’ 🏋️♂️🤸♀️
On this episode, PerformX's Giles Denning explores the work she does with leading global brands. Adrienne will demystify the 5 personas - from the high-performing "Optimized Biohacker" to the "Longevity-Seeking Active Ager, the "Everyday Athlete" and the "Conscious Consumer" - giving brands and fitness pros strategies to better connect with each unique group.
With an influential role on the PerformX Advisory Board, she’s been instrumental in shaping the event’s mission, bringing new perspectives for the future of wellness. Don't miss this opportunity to learn from one of the best!