Ads in the Age of AI, WBD Buyers, & Unfriending Social Media
Description
Join Kate, Jeff, and Nidhi as they unpack advertising's evolution in the AI era. The team examines recent ad tech developments and how TV advertising is shifting with new technologies and viewer behaviors.
They discuss content creators' growing influence in advertising and share insights on economic trends affecting consumers. The conversation explores Warner Brothers Discovery's split and its implications for the media landscape.
They also analyze European broadcasting partnerships and the rising valuations of sports content in today's competitive marketplace.
00:00 Introduction & Weather Chat
01:52 AI Revolution in Advertising
05:10 Breaking Down Ad Tech Announcements
08:39 TV Advertising's Transformation
12:10 The Influencer Effect
13:09 Economic Trends & Consumer Pulse
14:40 WBD Split: Media's Big Shakeup
17:16 Media M&A Landscape
20:06 European Broadcasting Alliances
23:24 Sports Content: The New Gold Rush
26:48 Looking Ahead: Industry Forecast
United States
