Advertising Is Not Life or Death, Except in Healthcare: Reaching Underserved Communities
Description
In this Season 2 kickoff of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Holly Dunn, Managing Partner, Performance at Havas Media Network, to explore one of the most pressing issues in healthcare today: how to reach underserved and underrepresented patient populations.
Holly shares how systemic gaps in healthcare access, from rural health deserts to cultural and socioeconomic barriers, can be addressed through smarter marketing strategies, innovative partnerships, and authentic messaging. Together, she and John discuss the kinds of innovations and initiatives that can bring precision, empathy, and intentionality to healthcare advertising.
Whether you’re a marketer, brand leader, a healthcare professional, or a consumer, this conversation offers actionable insights into how technology, creativity, and compassion can be combined to make a real difference.
United States
