Advertising therapeutic goods in Australia

Advertising therapeutic goods in Australia

Update: 2021-07-14
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Description

In this episode, we be speak with Leanne McCauley, Director of the Advertising and Compliance, Education and Policy Section at TGA about:


  • what you can and can’t do when advertising therapeutic goods

  • what constitutes an advertisement

  • what responsibilities a sponsor has when advertising product

  • how the world of social media, including hash tags and testimonials ties into advertising

  • some tips and pointers for those working in this space

  • advertising compliance, including what constitutes a breach, potential penalties and how to make a report


This podcast series is presented by the SME Assist team at the TGA. SME Assist is a dedicated service that TGA offers to help small to medium enterprises (SMEs), researchers, start-ups and those unfamiliar with regulation to understand their regulatory and legislative obligations.


You can find more information about TGA and SME Assist at www.tga.gov.au/sme-assist and through our social media channels or contacting us directly.


Phone:            1800 020 653


Email:              sme.assist@tga.gov.au


Social Media: https://www.tga.gov.au/social-media


TGA BLOG:      https://www.tga.gov.au/blogs/tga-topics


 


Links and useful information



 


Host: Dr Jayne Foster


Guest: Leanne McCauley

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Advertising therapeutic goods in Australia

Advertising therapeutic goods in Australia

SME Assist