Affirm and Wayfair: Buy Now, Pay Later Boost?
Update: 2025-10-21
Description
Affirm stock jumps as Wayfair doubles down on buy now, pay later just in time for Way Day and holiday shopping! The enhanced partnership makes Affirm payment options front and center at checkout across all Wayfair brands, offering shoppers easy access to bi-weekly or monthly payment plans (sometimes with 0% interest!). Will this power-up in payment flexibility drive sales for Wayfair and Affirm, and will other retailers follow suit?
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