Affluent Shoppers Flock to Discount Retailers: A Retail Revolution
Update: 2025-09-16
Description
Affluent shoppers are flocking to discount stores like Aldi and Dollar General, with nearly 28% now seeking bargains, up from 20% just four years ago. Driven by rising costs and a shift in social norms, this trend is reshaping retail as budget chains attract a more diverse clientele and competition for value intensifies.
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