After Dark: Spooky Commerce, Matt Rife, and Annabelle Haunting on a Klarna Plan
Update: 2025-10-22
Description
Producers JT and Sarah join the show to unpack some fresh Spooky Commerce news, including Matt Rife and Elton Castee's venture into property and museum ownership. As Annabelle's (yes, that Annabelle) new legal guardians, Matt and Elton are selling overnight ghost hunting stays at the Warren home and Occult Museum for a cool $2,000/night. Plus: We explore the suspicious death of a lead paranormal investigator close to Annabelle, our generational haunting by microplastics, and the Pooniverse.
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![[STEP BY STEP] Beyond the Store Floor: Designing Omnichannel Loyalty from the Inside Out](https://image.simplecastcdn.com/images/b9ead544-2cc7-4d27-b40b-3092b4401fd6/5011504a-c361-4309-8808-fbdd566b2a65/3000x3000/step-20by-20step-20season-2013-20episode-203-20square.jpg?aid=rss_feed "[STEP BY STEP] Beyond the Store Floor: Designing Omnichannel Loyalty from the Inside Out")
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