After a blockbuster IPO, LG faces a tougher test — selling luxury without losing loyalty
Description
LG Electronics India just pulled off a record-breaking IPO, drawing bids worth over 4 lakh crore rupees. Investors love its dominance in consumer electronics and its unrivaled retail network. For decades, LG has built trust through deep relationships with local retailers, flexible margins, and a people-first culture.
But as the company shifts toward profit maximization and premium products, those same relationships could be tested.
Can a business built on generosity stay efficient enough to compete with rivals like Samsung and Whirlpool?
Tune in.
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