DiscoverDaybreakHow a tiny AI startup is giving IT sales a human touch
How a tiny AI startup is giving IT sales a human touch

How a tiny AI startup is giving IT sales a human touch

Update: 2025-10-05
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Humantic AI is changing up IT services sales. Founded by serial AI entrepreneur Amarpreet Kalkat, the 24-person startup has built what it calls “buyer-first intelligence”—using AI to decode a client’s personality, communication style, and preferences from public data. 


Humantic wants to give sellers an instant human edge in billion-dollar deals. But challenges loom. Enterprise buyers are wary of bloated sales stacks, and Humantic will have to prove it’s more than just another disposable add-on in a sector already crowded with AI promises.


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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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How a tiny AI startup is giving IT sales a human touch

How a tiny AI startup is giving IT sales a human touch

The Ken