DiscoverDaybreakHow Blinkit came to control more than half of India’s most cutthroat market
How Blinkit came to control more than half of India’s most cutthroat market

How Blinkit came to control more than half of India’s most cutthroat market

Update: 2025-09-24
Share

Description

Blinkit now controls more than half of India’s quick commerce market, a sector long thought too competitive, too crowded, and too expensive for anyone to dominate.

From its ever-expanding network of dark stores that powers its 10-minute deliveries to the recent, bold pivot toward an inventory-led model, Blinkit’s rise is built on a mix of speed, scale, and risk.

But rapid expansion also brings higher costs and greater exposure. Has Blinkit created a sustainable advantage, or has it built a fragile empire that could be tested soon?

Tune in.

Compete in India's first and only case competition.

 

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How Blinkit came to control more than half of India’s most cutthroat market

How Blinkit came to control more than half of India’s most cutthroat market

The Ken