Agency Consolidation & Investing in Local Media
Description
Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local accountability and creativity in an increasingly centralized market.
• Highlighting growing agency consolidations and expected impacts
• Exploring opportunities for both global brands and regional challengers
• Assessing innovation versus assembly line production in large agencies
• Discussing accountability challenges in relationships with media tech partners
• Evaluating talent retention amid hybrid work models
• Analyzing risks of losing local journalism and increasing news deserts
• Detailing how boutique agencies can maintain unique creative approaches
• Encouraging a balanced future for media agencies amid a wave of consolidation
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