George Laughton, founder of The Laughton Team (200 agents, $900M+ volume), details his journey from a terrible investment start in 2006 to running one of the US's top teams. He shares his systems for anticipating market shifts, his philosophy of making friends with what he fears (like iBuyers), and the team's structure based on interdependence. He unveils his Reverse Offer Playbook for saving canceled listings and stresses that consistent investment in self-development is the only way to sustain success at scale.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Here is a sample link to the toolkits we discussed on the podcast.

https://reverse-offer-toolkit-1j1j8rk.gamma.site/

 

Connect with George on LinkedIn.

 

Learn more about The Laughton Team on Instagram and online at myphoenixhomesearch.com.

 

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